The best way to promote any electronic media is to give it away free with no strings attached.
If you require money or even just subscription/password details, people are always going to go for the unconditionally free electronic media every time. Even if your content is 100x better than the unconditionally free stuff.
I’m sure this move by “Grace to You” will result in a long term increase interest Macarthur book sales and interest in his ministry.
At HTD we offer all our sermons for free download under a Creative Commons license. People can repost them, and spread them as much as they like. Our CC license we have chosen precludes commercial reselling or editing, but even this I have no personal problem with.
I’m told that starting next Wednesday, November 5 (the day after the election), Grace to You will announce a new policy, effective immediately, that all of their mp3 downloads of John MacArthur’s sermons will be completely free.
That’s 3500 sermons for free–with no strings (like required registration) attached.